Now, I have a plan for that … but, you’ll have to waut and see. Firstly, I might buy some PPC to ‘prove’ to anybody who reads this that it won’t work (on it’s own).

BTW: Using my blogs to direct traffic (and, provide credibility) is one way, except for the following:

1. Using a blog to overtly market yourself would lose credibility – and, be a bad thing – for the blog.

2. Even if it didn’t, I operate under some additional ethical contraints around my blogs (I don’t allow advertising or product sales) that would preclude me from doing this, anyway.

Fortunately, I have a ’solution’ in mind, that I will share in due course …

Given today’s market and – more importantly perhaps – MOOD, I would recommend flipping your letter. Right now it reads like a really hard sales pitch about to sail into the trashcan or suffer under a delete button. What a pity!

What is it that the reader needs to know first about this? That you’ve been there (where (s)he is now) and done this (got out, got rich, and – very important – can weather this storm we’re in now, regardless of whether or not you have $7M – that if you were $30k in debt NOW, you could figure this out).

Another scheme I’d change – drop the $.99 on the pricing – it’s designed to make it look cheaper, but it’s a tactic we all see, too, and I imagine you are going for the smarter folks out there who will see the gimmick more than the $.01 savings. Also, the additional thing you’re throwing in is “valued at $1.99″ – which is perhaps not quite what you mean (it’s only worth $1.99, but you’re throwing it in free? – it is not worth much then)….I think you know what I mean. It just came out wrong using the formula.

I would say the value is not $49 or $149 or whatever you threw out there, but you could use those as benchmarks such as “compared to other seminars costs of $49 or $149 or even $599″ – the value is in what you do with it, not what you pay for it.

Another thing that I suggest should be addressed with today’s mood – how do we know you are not just getting rich by making $3 each time some gullible investor clicks “download” and you don’t really have any money or know anything that the reader hasn’t already heard in one form or another? How is it market-proof?

As the 4hww book seemed to say (to me), one can set themselves up as an expert fairly easily (I’m sure there are a lot of pro-football players I would not recognize in public, which does not say anything about me or them, who are easily experts in what they do). What this means is that a lot of experts are out there, so how do we know that you are really an expert and not a self-proclaimed expert in this? What proofs do you offer?

I think the biggest proof you offer – and which is free – is your blog. One can read what you say and compare it to other financial blogs and see how one feels about it. That means the book will have to offer more than the blog does – perhaps covering in-depth perhaps some things which would be boring in a blog presentation – some how-to’s and some “common pitfalls,” and some not-so-common pitfalls perhaps, plus some anecdotes.

Think of this, AJC: What makes you want to read a book (after you’ve bought it)? This may give a key as to what your target audience is looking for today (not last week).

As always, hoping to trigger some thoughts that help you in your endeavors….