How to write a great sales letter …

Well, I accidentally found this summary (forgive the formatting) of BeBiz’ instructions for writing a great sales letter (I gave a few examples in my last post … this is much better stuff, though) … hope it helps you like it helped me:

[ forgive the 'close' and '<Use This>' formatting clues that BeBiz uses internally ... you can't expect a 'hacker' to deliver everything on a silver platter can you Seriously, I am sure that BeBiz wouldn't mind given that their product has the tools to format this stuff properly and all the great examples, so this is merely whetting your appetite ]

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Your headline should immediately communicate the biggest benefit of your product or service and attract enough interest to draw readers further into your site. A great headline will accomplish some or all of the following:

* Emphasize the key benefit of your product or service
* Emphasize the biggest solution that it provides
* Generate curiosity and pull visitors into your web page
* Capture the essence of the main attractions or power of your product or service

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… See Results In As Little As 7 Days… Without Drugs, Supplements, Or Even Special Equipment!
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Your headline and sub-headline work together to attract the visitor to your subject matter, then draw them into the details of your offer. The main purpose of your sub-headline is to lead your visitor into the rest of your salescopy, product description, and eventually, your offer.
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Your salutation is the greeting that welcomes your readers and lets them know whose site they’re visiting.
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Are you worried about the health of your pet? Are you certain they’re getting the best possible nutrition?
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Describe the problem your product will solve. Be sure to describe it in detail, so if visitors have that problem themselves, they’ll be able to identify with what you’re writing.
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My name is Stuart Strongvoice, and I’ve been teaching Hollywood celebrities how to speak, sing, and carry themselves like stars for over 20 years… and my tips can help you too!
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Share credentials and accomplishments that will establish credibility with your visitors. Explain what makes you an “expert” in your field by providing information about your experience and your credentials. Discuss your business experience, your achievements, awards, and accolades.
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Testimonials are an extremely convincing way to let your visitors know that other people have risked doing business with you and have been very pleased with the results. In fact, testimonials are so effective that they can EASILY increase your sales by more than 250%.

(Note that you MUST use genuine testimonials from real customers! Making up testimonials constitutes fraud, and it’s illegal.)
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I was standing on the deck of a rusty freighter, strumming my guitar, when I suddenly realized what I’d been doing wrong!
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In this section of your salescopy, explain how your own experience with the problem led you to find the solution. This will add to your credibility and begin building reader interest in your solution.
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I, like many of you, spent years pinching pennies and cutting coupons without getting ahead… until I uncovered the secret of financial gain!
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In this section of your salescopy, relate to your audience, develop a rapport with them, and earn their trust. Tell them that you were once in the position they are in � looking for the same solution you now offer.
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What you’ll get is a step-by-step guide to making sure your pet never does its business on the carpet again — plus dozens of helpful tips for all different pet personalities!
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In this section of your salescopy, begin describing the solution you’re offering and tell how it will solve your readers’ problem.
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Relieve even the driest skin with an all-natural moisturizing formula that’s gentle enough for newborn babies.
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Great salescopy doesn’t focus on the FEATURES of your product or service � what it does, how it operates, or what it looks like. It focuses on how the user will BENEFIT from these features.

Here’s the difference between a feature and a benefit:

* A FEATURE is one of the components or functions of your product or service � it’s something the product has or does.
* A BENEFIT is something your product or service will DO for your buyer to fill a need or solve a problem.

List the features of your product, then see if you can “translate” each feature into a benefit.
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When you think about it, it’ll cost you less than a cup of coffee a day… and it could change your life just like it did mine!
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In this section of your salescopy, begin to review the main benefits customers will receive when they purchase your product. Remind them of the value you’re offering, including your bonuses. You can also use this section to build urgency � for example, by introducing a time limit on your offer.
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Take one full year to examine and use this home remodeling course. That’s right. You have 365 days to put this valuable course to work in your own home. Or on any project you want, wherever you want. Once you’ve used these strategies in your own home, I’m confident you’ll NEVER want to send it back!
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If you are selling a quality product or service, don’t be afraid to back it up! Offer a 100%, no-hassles, no-questions-asked, lifetime money-back guarantee. It will increase customer confidence and win you more sales, and if you offer a quality product, it shouldn’t result in many returns.
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Just click HERE to order NOW — risk-free!
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After you’ve grabbed your visitors’ attention with your compelling headline, established your credibility, presented your offer, and included all the other essential copy elements — it’s time for you to ask for the order.
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Sincerely,
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Add your sign-off, signature, and title here to end your salescopy.
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P.S. Imagine having your parents or brother or sister visit your new, bigger home — taking them into the den… walking them over to the computer on the corner table… clicking on to your first web site and saying, “Here’s one of my businesses. It paid for this house.”
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Many potential customers will “skim” over the content of your salesletter, reading the main keywords and phrases as they go. They’ll finish at the P.S. � so this is your chance to remind them of the key benefits of your product, build urgency, and ask for the order again.
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