Josh articulates the solution to my problem:
I think increasing the price of the e-book may actually increase your customer conversion rate. Customers may feel if you think it’s only worth $2.99, then it must not be that important.
Tim Ferris also talks about this theory in T4HWW. If something is priced as a premium product, then people will believe it’s worth paying a premium for, although it may be easier for Tim since he’s selling dietary supplements…You may need to extend the e-book if your going to charge a premium, just add more posts from 7million7years, almost everything there is good enough to be included in my opinion.
As I said to Josh: “I agree; I only price it at $2.99 because I don’t think that a 5-pager is worth any more than that … there is an ethical component to what I do”.
But, Josh is one hundred percent correct, I need a more expensive product …
… short of bending my ‘ethics’ and charging more for what I already have created, the only way around this is to create a ‘proper’ e-Book; but, that just seems like too much work to me, right now.
A simple solution: I could go to a find-a-freelancer-type website and find a ‘ghost writer’ (with technical book experience) to take my posts and cut’n'paste / screw’n'glue into a longer eBook or eCourse.
Of course, I wouldn’t recommend this to anybody else because that would be too costly, but for the purposes of this ‘illustrative site’ it wouldn’t matter.
On the other hand, if the return (over time) is there, then why not?!
I have a freelancer working on a research project for me, right now … he is in Pakistan (I found him on eLance) and he charges me $4 an hour – of course, what he calls an ‘hour’ and what I call an hour seem to be two different things 
However, since he (claims that he) has an MBA, and his written English is flawless and totally professional, it can’t hurt to give him a shot and/or post a general ‘anyone out there can do the job?’ call-for-quotes on eLance.
Thanks for the idea/push, Josh … sometimes, that (and, an entrepreneurs penchant for action) is all that it takes …
5 responses so far ↓
Zee Waqar // October 30, 2008 at 10:34 am |
Its a nice and economical way to get the job done and save time.
Goodluck
Zee
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pennyb22 // October 31, 2008 at 3:11 pm |
You Have A Great Blog Keep Up The Good Work ..Cheers
Diane // October 31, 2008 at 4:18 pm |
Technically, I can write your book, Adrian. I think you need to look for a writer who can write a book that sells.
One area of blogs that I have been following for the past year are those of professional writers online…it does seem to be a natural place for them to be. Ask for writing samples from your “ghost writers” – hopefully of things that have been published elsewhere, too.
Here are a few links to blogs that may be educational in your endeavor
(sometimes it’s also more educational to click on links within writers’ blogs; this is how I found the first one today):
http://thejenhamiltonblog.wordpress.com/2008/10/30/freelance-writing-defining-the-process-for-a-new-client-steps-2-and-3/
http://www.ehow.com/members/mrs75-articles.html
The second one has several articles that the freelance writer wrote about the field of freelance writing.
AJC // October 31, 2008 at 5:19 pm |
@ Diane – Thanks for the ideas! I really like the tip about asking for ‘PUBLISHED writing samples’ … because as you say “I think you need to look for a writer who can write a book that sells” and it took me a minute for that to sink in and what I think you meant to add was “… to publishers”?
Josh // November 19, 2008 at 5:29 am |
Anytime Adrian.